Sergei Didyk's Plates Visual Communication

Sergei Didyk Shows The Plates Visual Communication

Sergei Didyk, the author of the award winning project Plates by Sergei Didyk illustrates, To demonstrate different departments of the hardware store Didyk Pictures came up with the idea to present them as several plates with different hardware objects on top of them, served in a restaurant manner. White background and white dishes help to accentuate the served objects and make it easier for store visitors to find a certain department. The images were also used on 6x3 meter billboards and posters in public transport all over Estonia. A white background and a simple composition allow this ad message to be perceived even by a person in a passing by car..

Sergei Didyk's Plates Visual Communication Images:

VIA: http://competition.adesignaward.com/design.php?ID=57104

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